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The Forgotten Fundamentals of SEO

Introduction:
Firstly, many thanks for taking the time to look at my SEO hints and tips e-book on the usually forgotten aspects of SEO. This book was written from the collective data and knowledge gathered by Chris Diprose, owner and manager of Kanga web. Kanga web square measure placed in Melbourne, Australia and that they concentrate on computer program improvement (SEO) and net Development for the Joomla Content Management System (CMS).

With computer program improvement there square measure scores of unknowns, educated guesses and data gained from personal and associative expertise. Google, Yahoo and MSN keep their cards near their chest once it involves revealing however their ranking systems really work. They tell the community trickles of data on what things will have an effect on computer program results, however they’ll be improved and what to try and do in sure things, however largely knowing what to try and do to attain smart results is achieved by learning and toil. a lot of alike alternative SEO consultants I actually have gathered data from numerous sources and worked perpetually on up results for patrons. i’m continuously searching for new intelligent ways that to boost computer program results. i feel in “White Hat” (or additional befittingly, “Grey Hat”) principles.

Edition one of this e-book is meant for individuals wanting to boost their websites from the bottom up. I address SEO style fundamentals; the items you would like to think about before embarking on any text and keyword analysis. I hope you discover these hints and tips helpful.

Enjoy the readings herein.
– Chris Diprose

The Website Revelation – What owning an internet site really suggests that.
As an online Developer and SEO adviser I cope with several existing web site homeowners World Health Organization square measure wanting to change or improve their web site. I conjointly cope with many of us World Health Organization square measure wanting to begin their net presence with a replacement web site. Through each of those interactions there’s usually a typical theme; a misunderstanding or associate perspective. I decision this a idea of reality, as usually the truth of what the web will really do for the persons business and what they assume it will do take issue massively.

Often it’s likely that by merely owning a site and having an internet site engineered and printed on the web, thousands of individuals can as if by magic notice the web site, visit it and get their merchandise. “If you build it, they’ll come” ought to be faraway from the vocabulary as shortly as doable if you’re to regulate attitudes to the underlying search technology. As a bourgeois within the planet, it’s obvious that it might not happen outside of the web ether, thus what’s thus totally different online? perhaps it had been the technical schoolnology boom ten years past that caused a rift in understanding or even the thrill that caused the meteoric rise within the stock costs of Tech firms, I will hear the thoughts of the little bourgeois, “surely this will be replicated for my business” – in answer i might say, “well, it’s unlikely, however you must be able to deliver the goods some results over time”.

It is most vital once absorbing a project like computer program improvement for an internet site, to grasp that it’s necessary to be committed for the long run. it’s no tiny task and sufficient funds have to be compelled to be allotted to the project. Delivery deadlines have to be compelled to be properly scoped against needed changes, so as to fulfill shopper expectations. The key points of responsibility to the SEO project square measure in knowing that there square measure massive changes close to the beginning and through setup however the changes don’t stop when setup, there square measure a continual in progress refinements to the planning and system over time. during this regard I notice it necessary to manage expectations and set realistic future goals on what an internet site is expected to attain and in what time frames those goals hope to be met.

So what ought to your goal be after you square measure delving into SEO for your website? Well, everyone’s goal is strictly the same; improve page rankings, improve page visits and hits and eventually gain additional sales through the web site.

When it involves SEO and achieving these goals you have got to possess principles and my main principle is, “Good websites get smart ratings and unhealthy websites get unhealthy ratings or none in the slightest degree.” As time goes on with the advance of computer program technology and also the refinement of computer program results this statement becomes more true and more true. i feel in results through “white hat”(reads; “Grey Hat”) principles and methodologies.

What square measure “white hat” principles? i suppose i might compare it to doing things the honest means and also the right means while not risk. thus develop an honest web site, promote smart linking, have smart informative content and keep engaged on it and so you’re on the road to smart rankings through “White Hat” principles.

So, why do you have to do things the “white hat” way? Well, search engines do have some reasonably understanding, a man-made intelligence. They shortly catch on to websites spamming or linking to websites with no connection and unhealthy cross linking. It’s regarding being good, sure the future and wanting your business to grow organically, naturally.

So however do i am going regarding up my web site and creating it optimized for search engines naturally? Well, that’s why you’re here! thus let’s run through few of the items you must be doing in your websites from a basic level.

Domain names:
When selecting a site name, opt for one that’s relevant to the merchandise or service you’re about to offer which is as easy as doable. There square measure issues of stigmatisation and product/service given that ought to get in this selection. Involvement of selling personal and products understanding is needed however conjointly consultation together with your SEO skilled is advantageous. during this step i might say, take a while and opt for showing wisdom. Keep it easy and simple to recollect, usually speech communication it aloud can create it clear whether or not it is understood by an easy man.

It is a powerfully control belief by several SEO professionals that purchasing a site that is older, which has been around for a moment, suggests that it’ll not be sand boxed by Google. What’s the sandbox effect? Well, it refers to what Google will to an internet site or domain that’s new or is comparatively unknown by Google. In several instances Google’s Sandbox impact relegates the new domain to sub-optimal inclusion in search results. no matter the sites improvement it lowers the websites connection and ranking to the term searched upon. If you’ll be able to use your previous business name, then think about this vital.

If, however, you’re shopping for a replacement name then keep it relevant to the merchandise or service being sold-out or offered on the web site. Keep it shut, relevant and straightforward. connection is primary.

Location specific domain or international domain ( .com or com.au)? in person i believe dot com’s square measure higher, primarily as a result of they charm Internationally however if you would like to you’ll be able to keep it location specific and to your region then think about buying all similar higher level domains, yourdomain.com and yourdomain.com.au, if you can.

Choosing a Host:
Fast, reliable and offers you all you that you simply would like and wish. ideally provides a singular information processing. once more some SEO professionals believe this will even have a prejudicial have an effect on in Google rankings however from my expertise it generally will and it generally doesn’t. I actually have had some sites are available with high PR rankings on shared information processing’s et al. once I shifted to a replacement IP the PR of the location jumped, thus this is often still slightly of a mystery once it involves Google rankings. i suppose a thought

Traffic considerations: once selecting your host make sure the arrange you’re on is dilated in order that any new will increase in traffic is accommodated consequently.

Site Design:
There square measure many basic things to think about after you square measure modifying or coming up with an internet site.

Flash:
Flash is has been well-liked for many years currently and that i actually believe it’s its place. it’s a good means of showing several merchandise or services in a very tiny space, has nice visual impact if done properly and might set an honest friendly tone to the web site traveller. Having same that, I conjointly hate flash; it is associate absolute nightmare once it involves computer program improvement.

What you must realize flash; it can’t be scan by a hunt engine because the computer program willnot scan the text or photos|the photographs} contained among it nor can it interpret what’s within the pictures being shown.

When it involves flash i might recommend, not creating your whole web site flash. If you’re coming up with a replacement web site and you would like to use flash then use it in high impact areas to capture the eye of your supposed audience however use it meagerly. it’s necessary to make sure that the {maximum amount} text content(to a maximum mentioned in my next book, usually 300-500 characters) is out there on the webpage and in easy hypertext markup language.

Frames:
Many older websites were designed with frames. Frames square measure wherever the most home page is really a frameset page that has many alternative pages into it. This makes the page exhausting to index in search engines and will be avoided. whereas Google do currently index framed sites, it’s necessary to notice that almost all of the opposite prime search engines still cannot follow frame links. They solely see the frameset page and ignore the remainder of the inner frames. This presents associate SEO drawback to US as a result of it’s extremely possible those inner pages contain our content keywords.

Nowadays this is often not very a large issue because it is thus uncommon for a designer to really use frames however the best thanks to resolve the difficulty would be to enforce a no use policy on frames.

Page Layout:
According to analysis the Googlebot trawls websites from left to right and prime to bottom. thus given this tiny delicacy of data it’s clear that you simply ought to be swing our most dear keywords and knowledge on the left and close to the highest. in fact this is often a blanket statement and doesn’t take under consideration style principles and change of state. simply keep it in mind throughout style of page layout. Position your move relevant keywords to the left of the page and close to the highest.

Good hypertext markup language Coding:
A lot of hypertext markup language generator programs out there bloat hypertext markup language to the purpose it’s 3-4 times larger than what it might be if you hand coded it. Keep it easy, use a text editor, edit your hypertext markup language the old style way; till there’s a hypertext markup language generator tool ought to have use. If you can’t code hypertext markup language then do a hunt on the web and notice a good, free, e-book and learn the way to try and do it.

Javascript:
This is very hip among several net development professionals for menu’s, popups, scollers etc etc. it might be my suggestion to use easy plain hypertext markup language menu’s or as very little Javascript as doable in websites. There square measure several tiny JavaScript menu’s out there that square measure slim on JavaScript code to cut back this issue and create it nearly negligible. Don’t over muddle your web site with JavaScript because it will increase page size, page load times and also the search engines won’t comprehend it.

Image Sizes:
Keep them tiny and use solely what you would like to. this is often essential for decreasing page loading times and obtaining data onto the users screen as shortly as doable.

Overall page size and loading:
The overall page size is a very important issue. It ought to load quickly and be simply trawled. If you have got followed the hypertext markup language hand secret writing, used stripped-down javascript, used easy table layouts and smart image filler then you must be fine. there’s a lot of proof that supports the actual fact that Google and doubtless the opposite search engines conjointly, don’t wish to scan immense files, thus keeping your overall hypertext markup language page size below 25k is my suggestion.

Dynamic URL’s & page/file names:
Dynamic pages square measure roadblocks to high computer program positioning. particularly people who finish in “?” or “&”. in a very dynamic web site, variables square measure passed to the uniform resource locator and also the page is generated dynamically, usually from data keep in a very info as is that the case with several e-commerce sites. Normal .html pages square measure static – they’re hard-coded, their data doesn’t amendment, and there aren’t any “?” or “&” characters within the uniform resource locator.

Pages with dynamic URLs square measure gift in many engines, notably Google and AltaVista, even supposing publically AltaVista claims their spider doesn’t crawl dynamic URLs. To a spider a “?” represents a ocean of endless prospects – some pages will mechanically generate a doubtless large range of URLs, caparison the spider in a very nearly infinite loop.

As a general rule, search engines won’t properly index documents that:
• contain a “?” or “&”
• finish within the following document types: .cfm, .asp, .shtml, .php, .stm, .jsp, .cgi, .pl
• may doubtless generate an oversized range of URLs.
To avoid complications, think about making static pages whenever doable, maybe victimization the info to update the pages, to not generate them on the fly.

Slightly Off Topic Thoughts:
The topics coated here don’t seem to be thought-about fully SEO topics however in terms of overall objective – increasing sales, this section is extremely necessary. Take this stuff on board, think about them, talk over with your designer and selling team. create educated and hep selections on these topics once considering your audience and what your web site objectives square measure.

Screen Size:
Over sixty fifth of all screens within the World square measure set to run at the 1024×768 resolution. Of the remaining proportion, thirteen square measure running at 800×600, 2 hundredth running at larger sizes and a couple of square measure unknown. thus this affects the means you style. it might be my suggestion to continuously style for the tiniest user to go to your web site, however usually I notice 800×600 restrictive thus I tend to style for slightly larger. Not massive enough to form associate 800×600 user angry however massive enough to form it look smart on larger screens conjointly. I weigh up my target users, my supposed quantity of content and notice some happy medium. I usually style for 1000×620 as this is often the right quantity of land for a 1024×768 user after they have the browser prime bar and standing bar and Windows taskbar.

colors and themes:
One necessary side merchandising|of promoting} – selling – is that the use of color. Meanings square measure hooked up to colours within the same means meanings square measure hooked up to words.

• Gold is that the color of wealth and prosperity.
• White is that the color of pure innocence and cleanliness.
• Pink is that the color of muliebrity and softness.
• inexperienced is that the color of natural things and freshness.
• Red is that the color of danger and stress.
• Blue is that the color the calmness, intelligence. the bulk of the globe selects blue as a favourite color. It usually represents “trust”

Use of color to ascertain a picture or a complete is common within the selling community, however after you visit the websites of the many computer program improvement professional’s, it’s obvious that color significance plays no half in their own net improvement. a number of the colours I found on SEO websites:
• Baby Blue, a color which means weakness.
• Red, a color which means risk, or danger.
• Orange a color which means a cheerful “levity”. Orange is one in all Americans’ least favorite colours.

Although color choice is off topic for SEO i might think about it a really necessary think about what SEO is making an attempt to attain, in the end, for your web site – commerce additional product, making loyalty to your complete and client impact. color analysis are some things you must seriously think about. In outline of color selections i might recommend learning and learning additional regarding your customers, researching color selections and their connection to your underlying merchandise and creating hep selections on these together. If unsure then I recommend sticking out to safe and trustworthy colours among safe eye pleasing styles.

Gifs for logos & jpgs for pictures:
Ensure you square measure victimization gifs for logos and background placements and jpgs for photos on your web site. This helps scale back size and improve clarity of the online web site overall.

Browser:
It is vitally necessary to make sure your online page works in each that is, Firefox and Opera. Testing alternative browsers is additionally a plus however these square measure the most 3 in use today (2007). i believe quoting stats on the browser breakdown square measure extraneous as you would like it add all browsers. W3C cross browser compliance is nice for this.

So, this brings US to the top of Volume 1: Fundamentals of SEO net style. There square measure several things to think about once coming up with {a website|an internet web site|a web site} or modifying an online site to form it additional SEO friendly. Clearly I actually have many additional volumes left in SEO for websites.

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